Zwischen Eigensinn und Fremdbild: Regionales Binnenmarketing am Beispiel der metropolitanen Region Brandenburg/Berlin

Gerhard Mahnken

doi:10.1007/BF03182962

Between stubbornness and external image: Intra-regional marketing in the metropolitan region of Brandenburg/Berlin

Authors

Gerhard Mahnken IRS-Leibniz-Institut für Regionalentwicklung und Strukturplanung, Flakenstraße 28-31, 15537, Erkner

DOI:

https://doi.org/10.1007/BF03182962

Abstract

Although intra-regional images play a key role in competition between locations and in marketing regions as a socio-economic and a cultural asset, little attention has hitherto been paid to intra-regional marketing. Yet ideas for the marketing of regions can only be implemented successfully in the long term if the internal image by groups of people native to a region and the external image of potential costumers correspond. Based on the Brandenburg/Berlin region, this contribution examines the issue of how problems and suggested solutions begin to emerge.

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References

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Published

2003-07-31

Issue

Vol. 61 No. 4 (2003)

Section

Report

License

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Articles in Raumforschung und Raumordnung – Spatial Research and Planning are published under a Creative Commons license. From Vol. 79 No. 2 (2021), the license applied is CC BY 4.0. From Vol. 77 No. 1 to Vol. 79 No.1, articles were published under a CC BY-SA license. Earlier volumes have been re-published by oekom 2022 under the Creative Commons Attribution 4.0 International License CC BY 4.0.

How to Cite

Mahnken G. Between stubbornness and external image: Intra-regional marketing in the metropolitan region of Brandenburg/Berlin. RuR [Internet]. 2003 Jul. 31 [cited 2025 Jan. 14];61(4):268–277. Available from: https://rur.oekom.de/index.php/rur/article/view/1589